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Agency for Smart Shop Solutions

We develop online shops for B2B and B2C – with innovative technologies, timeless interface designs and optimal usability that increase your conversions. Our full service portfolio ranges from consulting and strategy to implementation, support and further development. With brandung you receive smart and customer-oriented web shops based on Shopware, Magento, Spryker, Hybris, Commercetools and individual solutions – no matter if you want to offer your end consumers playful shopping experiences or your resellers fast and retailer-specific differentiated shopping options.
E-Commerce Strategie bei der Digitalagentur brandung

User Centricity at Brandung

From placements in Google search results to successful checkouts: We analyze all phases of your users’ customer journey together with you to come up with innovative shopping experiences. These will not only stay in the minds of the consumers but also end up and are ultimately completed in the shopping cart. As a part of this we develop personas and customer journey maps to understand the needs and habits of your customers more deeply. We consult you on setting up and optimizing your online store, as well as taking useful measures to improve the overall shopping experience. In addition, with the implementation of user testing and prototyping we ensure that all relevant touchpoints of your consumers are taken into account.

The Right Technology for Every Shop

The market offers a wide range of systems – and each technology itself provides individual focus points and functions. After a detailed analysis we decide together which store system is the most suitable for you, also considering your goals and requirements. brandung works independently from technology. We rely on innovative systems such as  ShopwareMagentoSpryker, Hybris or Commercetools, with which we can respond to your individual needs and requirements. These systems have also supported us in achieving the best results possible for our clients in the past.

B2B & B2C Online Shops

This shouldn’t come as a surprise: B2B customers obviously expect the same service as B2C customers. Mobile-optimized designs and convenient, intuitive processes, that customers are familiar with from their private shopping experience, are the prerequisites for digital purchasing decisions in a professional context as well. Additionally, we know the requirements of our customers in the B2B sector and focus on personalized, high-performance store solutions with fast response times that can be used to build long-term retailer relationships. At the same time, we are aware of the particular needs of our customers from the B2C sector: we know the current trends in for example the sports, FMCG and fashion industry. With the Institute for Retail Research (IFH or ECC cologne) as a partner by our side, we also have direct access to current study results and industry insights from B2B and B2C.

Relaunch & Optimization

Do you want to optimize your existing online store, increase your brand experience, and attract new customers? We optimize your store according to all relevant factors or accompany your relaunch with a comprehensive service – meaning we create an excellent user experience, due to our mobile first approach, attractive user interfaces and an impeccable performance. In addition to our SEO services such as SEO audits and workshops, this also includes load and performance tests. We make sure that visibility and traffic are guaranteed and that your conversion rate is increased both on an editorial and technical level.

PIM, WaWi, Payment & Co.

With the initial store development or transition to another store system, numerous integrations of various systems must be taken care of. For example, we can advise you on ERP and CRM connections and implement them accordingly. You may also consider integrating a product information management system (PIM). A PIM allows you to centrally manage all your product data (descriptions, images, technical data, etc.) and quickly distribute it across all your channels (online store, catalogs, PoS). No matter what challenge you are currently facing – we support you fully from the strategic consultation phase to the implementation phase.
E-Commerce Projects
Our Success Stories
Discover a selection of our current shop solutions, which combine strong designs, latest technologies, and an outstanding user experience. We develop unique online shops for customers from the fashion, FMCG, football and more industries – for both B2B and B2C.
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Our Services for You

Analysis & Consulting

As a first step, we would analyze your product portfolio together and examine how your marketing and sales processes are set up. To do so we define personas and touchpoints, amongst other things, in order to understand and reach your target group and to highlight which digital services can support you. Following that, we support you with system selection and optimization.

Concept, Design & Technical Realization

During the second step, we develop not only the UX and UI of your shop based on the results of the analysis but also set up mobile-optimized as well as appealing and CD-compliant store designs and creative product staging. We take care of the technical development, connect interfaces and integrate PIM systems.

Support & Optimization

We always stay on the ball, even after the GoLive: we support you in consistently developing your store solution further by ensuring ongoing support and usability optimization. We think multichannel in order to build a cross-channel and future-proof e-commerce platform for you that will inspire and retain your customers in the long term.

Our Services

B2B & B2C Online Shops

Software Evaluation

Order Management

Conversion Rate Optimization

SEO Audits & Workshops

Performance & Load Tests

Responsive Web Design

User Testing

Customer Journey Mapping

Integration PIM

Payment Connections (Payone, Concardis, Heidelpay, Klarna etc.)

Logistics Connection (DHL, UPS, Hermes, DPD etc.)

Used Technologies

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