Case Studies
Customer testimony
"FlowFile has made it possible for every international subsidiary and every sales office - and our customers, as well - to use the same data material. The system carries out distribution automatically - the data only need to be updated in FlowFile. The flood of requests and enquiries has subsided. It has already brought us a five-figure saving in administration costs in this year alone, without a doubt. And at the same time we can finally be assured of the standardised use of our logos, graphics, documents and product images worldwide."
Heike Sommer, Head of Marketing at Otto Kind AG
Situation
Otto Kind AG is a manufacturer of factory and office fittings and has operations throughout Europe. The company has subsidiaries and holdings in five European countries altogether. Otto Kind AG currently employs 350 people worldwide.
Owing to the wide distribution of its subsidiaries, data handling represents a major challenge for the company. At first glance, coordinating the use of media appeared to be an insurmountable task. How could every employee throughout Europe - and also every supporting agency - know which image can be used to represent a product and which material is already obsolete? How could field staff access data while on the road?
- Media database that every employee can access at any time
- No additional installation of software
- Greater efficiency in internal and external communications
- Administration of user permissions for external service providers
- Faster access to data in the specific format required
- Simplified administration
- FlowFile currently enables Otto Kind AG to administer some 2,500 files throughout Europe
- The introduction of FlowFile met with a consistently positive reaction from the subsidiaries and the field force
- FlowFile permitted Marketing to harmonise communication significantly and to formulate it more effectively
Customer testimony
"In using a media database, the security of our data was of prime importance to us. We invested heavily in commissioning the production of our image material, which explains why we are so interested in controlled use. With FlowFile we never lose track of who is using our material. And it nonetheless ensures that the dealers present our products to the end customer perfectly. We had no idea that the whole process could be so easy."
Uta Bolz, Marketing objectflor Art und Design Belags GmbH
Situation
objectflor Art und Design Belags GmbH is one of the leading European suppliers of resilient floor coverings. As a B2B company, the use of the dealers' media plays a crucial role for objectflor. In order to leave a good visual impression with the end customer, objectflor makes high-quality image material available to its dealers. Use of the right media by the press is also of critical importance to the company.
- Easy access to data material, even for users who are not media-savvy
- User administration and user groups (press vs. dealers)
- Easy registration process, by means of which interested dealers obtain rapid access to data
- Simplified administration for objectflor
- objectflor already administers some 1,300 files with FlowFile at this time.
- Interested users can request access via a contact form.
- Before granting access to the data, objectflor examines the request and assigns individual user permissions.
- The assignment of user groups simplifies this process tremendously.
- The login area protects objectflor's high-quality image material from unauthorised access.
